007: Life Without Limits with Derek Flanzraich of Greatist
The Stoked Lifestyle
EP 007 Derek Flanzraich Life Without Limits
On today’s episode, Stoked Steve interviews Derek Flanzraich. Derek is the founder and CEO of Greatist, a health and wellness website. He started it out of the desire to solve his own problem in weight. Now, he is set on a mission of guiding people live in the healthiest way. Tune in!
“Success can come to anyone however they define it.” -Derek Flanzraich
In Search for a Solution
Derek started Greatist nearly 6 years ago. He was struggling with his weight that time, but the resources he went to weren’t able to help him out.
Nothing worked for Derek until his friends started talking about health and fitness in an important way. That led him to scientific studies. He shared what he learned to his friends, and they started to listen and make changes in life.
A Brand that Empowers
Derek saw the major shift in the world’s perspective on health and wellness. But, he felt that none was really addressing it. That inspired him to start a brand that would empower people in that area.
It’s what Greatist does now through content. They want to help people think about health the healthiest way. It’s their mission to help people improve in the long term.
Promoting Trust and Connection
Derek wanted two things with regards to health: trust and connection. Before he started on his mission, he felt like he didn’t know what to trust.
People want an easy fix on their health problems, but find it difficult to find something reliable. He experienced firsthand how things don’t work.
The second thing he was concerned about was connection. It’s different when someone relays a message to you cordially—it makes one feel the solution is just within reach. That’s what they now do at Greatist.
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